We help people live better lives through animal-based nutrition
OUR FOUNDERs
Our mission is to bring Nose-to-tail nutrition to the masses by making it simple and delicious.
Ruminant animals are integral to a healthy ecosystem.
Pasture-raised beef can save the world by saving our soil.
We want to help that anyway we can.
Factory farming is an abomination.
Small farms are the future.
Respecting our soil and how it's treated is the way.
Every human we convert to animal-based is one step in the right direction: towards regenerative farming methods, humane animal treatment standards, and transparency and integrity in our food system.
That's the power of the consumer.
Pure
Nutrition
Support
Ethical producers
Change
Lives
We've seen it in ourselves and with many others we've talked to and interviewed over the years—an animal-based eating plan works!
There are countless anthropological and paleoecological studies supporting this, not to mention the millions of "success stories" found in individuals who ignored the dogma (and their doctor's advice) to take their health into their own hands.
Finally, there's common sense—whole animals are the most nutrient-dense foods in nature, and that's precisely why our ancestors prized them so highly.
You don't have to look far to see the ravages of the Standard American Diet. This mostly plant-based processed food scam is responsible for more human death and suffering than anything in human history.
At this point, anyone who tries to deny these Truths is fooling themselves.
America needs a food revolution. It happens one healthier modern human at a time.
- Brett & Harry